I "accidentally" funded four coloring books through Kickstarter last May.
I've been running a very small art business for the last 20 years, and one of my best-selling products has been coloring books, mostly aimed at grown-ups. I printed a solo coloring book in 2005 called Dotminatrix, and I had finally gotten enough work together for a second solo book.
Unfortunately, the company I used to print with changed their cover format to a really thin stock that I was utterly dissatisfied with. I found a local printing company that could do what I wanted, but to get the pricing down to something I could afford to sell wholesale, I'd need to buy at least fifty at a time - 100 was much better.
Did I mention I was a really small art business? I usually ordered 25 or 30 of a title to start with, then got 10 or so more at a time as I needed to. This was a gulp-worthy investment! I figured this was a good test of the Kickstarter site; it was a safe way to see if there were enough people interested in the coloring book to make it worth a purchase like that, and it saved me the hassle of having to store a whole bunch of books I didn't sell.
So, I set up a very modest little 30 day campaign for $385, which would just cover a run of 50 coloring books after expenses and fees. To my astonishment, my Kickstarter ended at $4735, which was a little over 12x my goal, and I ended up promising four coloring books, instead of just one! One great campaign hardly makes me an expert on the system, but I learned a lot at every step of the way, and I've had the good fortune to watch several friends run their own successful campaigns. I'm very happy to share my observations with you and hope that they help if you decide to run your own. ( Collapse )
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