April 14th, 2014

ellen with wrench

Kickstarter Clues



I "accidentally" funded four coloring books through Kickstarter last May.

I've been running a very small art business for the last 20 years, and one of my best-selling products has been coloring books, mostly aimed at grown-ups. I printed a solo coloring book in 2005 called Dotminatrix, and I had finally gotten enough work together for a second solo book.

Unfortunately, the company I used to print with changed their cover format to a really thin stock that I was utterly dissatisfied with. I found a local printing company that could do what I wanted, but to get the pricing down to something I could afford to sell wholesale, I'd need to buy at least fifty at a time - 100 was much better.

Did I mention I was a really small art business? I usually ordered 25 or 30 of a title to start with, then got 10 or so more at a time as I needed to. This was a gulp-worthy investment! I figured this was a good test of the Kickstarter site; it was a safe way to see if there were enough people interested in the coloring book to make it worth a purchase like that, and it saved me the hassle of having to store a whole bunch of books I didn't sell.

So, I set up a very modest little 30 day campaign for $385, which would just cover a run of 50 coloring books after expenses and fees. To my astonishment, my Kickstarter ended at $4735, which was a little over 12x my goal, and I ended up promising four coloring books, instead of just one! One great campaign hardly makes me an expert on the system, but I learned a lot at every step of the way, and I've had the good fortune to watch several friends run their own successful campaigns. I'm very happy to share my observations with you and hope that they help if you decide to run your own. Collapse )




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cat in hat

Mondaily with sooooore.

Inbox: 10

I've opened the Torn World Muse Fusion, come leave prompts! http://torn-world.livejournal.com/177174.html

I also posted an article on Kickstarter Clues: http://ellenmillion.livejournal.com/1444069.html

This weekend was busy - we got some work done around the house, and in particular, replaced the kitchen faucet. The installation of the new one was the easy part - ripping out the old one was a SERIOUS pain. Our sink is a little deeper than usual, so it's harder to get to the fittings than it should be, and they were STUCK. We finally ended up demolishing the faucet in place to get it out. The new one is LOVELY, and doesn't leak all around the faucet like the old one did. Which means the water pressure doesn't drop after its been sitting a while, and the water comes on promptly when the handle is lifted, instead of spitting like an asthmatic camel for a few moments first.

However, contorting around in the cabinet under the sink has left me brutally sore this morning. I think I twisted something, but can't decide where it hurts most: my hips, my back, my shoulder, or my neck. I've also got a new special foam pillow that I'm not convinced is right for me, so it's hard to know how much of my pain this morning is due to that.

*hobbles around after the toddler*