They honestly, actually, really, truly are marketing Old Yeller dog food. Big Disney logo and everything.
What were they thinking? I want whatever they were drinking in that marketing meeting.
Other links regarding it:
http://www.thekrogerco.com/corpnews/corpnewsinfo_pressreleases_04212005.htm <- the official press release
http://www.flakmag.com/misc/oldyeller.html
http://www.onepagewonder.com/cat//Worst%20Marketing%20Idea%20Ever
